Calm Cash Flow · Live Workshop
Build your business from the money up.
Stop chasing a random revenue goal. Work backward from what your business really needs—and find out how many customers it will actually take to get there.
Lisa Drennon
Calm Cash Flow Guide
A calmer place to start
Your business doesn't need a random revenue goal.
“$10K months” may sound great—but is $10K the number your business needs?
When you're starting out, it's easy to choose a shiny number and start chasing clients, customers, and marketing strategies to reach it.
There is a much clearer way to build:
start at the bottom.
Begin with what your business needs to support. Then work your way up to a revenue goal that is based on real numbers—not internet noise.
A live workshop with Lisa Drennon
September 29, 2026
5 PM EST
📍 Live on Zoom (Replay available)
Leave knowing what your business needs to generate—and what that goal looks like in actual customers.
Bring your current offer or best starting idea. Lisa will help you turn the numbers into a simple, usable plan.
The Bottoms Up Method
Build the number from the ground up
Instead of starting with an arbitrary sales goal, we'll stack the real pieces of your business until your monthly revenue target becomes clear.
01
Business Expenses
Start with what it actually costs to keep your business running each month.
02
Your Pay
Build your paycheck into the plan instead of hoping there is money left over.
03
Taxes + Profit
Make room for the money your business needs to keep and protect.
04
Monthly Revenue Needed
Add it together to find the revenue target that fits your real business and life.
05
Customers Needed
Connect the number to what you sell so you know how many actual sales it takes.
Expenses + Your Pay + Taxes + Profit = The revenue your business needs
Your take-home tool
Leave with your Bottoms Up Business Map
This is not another complicated spreadsheet you'll avoid opening three days later. You'll leave with one clear picture of the financial foundation your business needs.
- ✦Your monthly business expenses
- ✦The amount you need or want to pay yourself
- ✦Room for taxes and profit
- ✦Your real monthly revenue target
- ✦The number of customers or sales needed
Clarity you can use
Stop wondering. Start working with your real numbers.
Your map gives you a starting point for smarter choices about your offers, pricing, sales, and next steps.
No more guessing
“Am I charging enough?”
No more guessing
“How many clients or customers do I need?”
No more guessing
“What should my revenue goal actually be?”
No more guessing
“Can this offer support the business I want?”
A quick money reframe
Four business-building myths we are leaving at the door
Myth: “I should aim for a $10K month.”
Truth: You should aim for the number your business actually needs to generate.
Myth: “I just need more clients.”
Truth: First, you need to know how many clients your numbers and offer actually require.
Myth: “I'll pay myself when the business is bigger.”
Truth: Your pay belongs in the foundation—not at the bottom of the leftover pile.
Myth: “I need to be good at spreadsheets.”
Truth: You need a simple map you understand and can use when making decisions.
No giant business required
This workshop is for you if…
✓You're building a newer or early-stage business
✓You've made sales but still aren't sure what your business needs to earn
✓You're figuring out your offers, pricing, or customer goals
✓Your current revenue goal is mostly a nice-sounding number
✓You want clarity without turning yourself into an accountant
You don't need perfect bookkeeping. You need a clearer foundation.
Meet your guide
Lisa Drennon
Lisa helps entrepreneurs understand the numbers behind their businesses so they can make financial decisions with more clarity and confidence.
In this workshop, she'll take something that can feel intimidating and turn it into a simple business map you can actually use—without drowning you in accounting jargon or spreadsheet soup.
No financial fog. No borrowed goals. Just your numbers, made clear.
Ready to build from the bottom up?
Stop guessing what your business needs to make.
Build your Bottoms Up Business Map and leave knowing the monthly revenue your business needs, what that money needs to support, and how many customers it may actually take to get there.